European luxury becomes available 24/7.
nevenka makes luxury eastern European inspired ready to wear and custom made garments. Founder Rosemary Masic wanted to produce a new online platform to showcase the brand’s exquisite range and perfectly compliment their inner city Melbourne store, by enabling direct online purchasing for the first time.
Build an engaging and converting ecommerce store for nevenka’s high-end clientele.
Key Requirements included:
– Produce an easy to manage and update platform that scales up with the business
– Authentically represent the brand’s distinct creative style
– Integrate their Xero accounting platform with their ecommerce site to reduce data entry time
The luxury garment market dictates that on average more than 90% of transactions happen in-store, so while it was a goal to help transition existing clients to be comfortable and confident purchasing garments online with nevenka, the key focus was to help better inform their existing and potential clients on the technical garment details including sizing, fit, composition and fabric origin, paired with the creative inspiration Rosemary had for each piece in an elegant way.
– Build a lead capture page on the site for custom wedding dresses to streamline the enquiry process
– Allowing customers to pre-order garments with a 50% deposit
– Feature each garment’s story and technical details
The nevenka team are happier to be working with highly informed clients, with many completing their discovery and investigation on their new site before calling to reserve their garment for a final fitting. This has greatly reduced the resources needed to answer preliminary garment questions over phone, email and facebook as they are listed on detail-rich product pages, freeing up the team to serve their clients more intimately with their purchase in-store.
Of particular note, nevenka’s latest collection the one who knows was launched shortly after the site went live and sold amazingly well with many of the limited edition garments selling out within the first few weeks. This is a clear appreciation of the nevenka’s collection designs and having a new and improved online platform to educate and sell from. It’s exciting to see the new opportunities the site has brought both internationally and in Australia.
Visit the Site > nevenka