No other brand keeps baby snug quite like Marquise.
Australian mothers have trusted Marquise’s range of classic luxury styles since 1932. To compliment their large and independent retail stockists around Australia, the brand wanted to produce a luxe new online store to allow their loyal customers to purchase directly for the first time.
Deliver Marquise a new luxe online store to drive sales, communicate the brand story and engage their community.
Key Requirements included:
– Present Marquise in a refined way with a supreme user experience
– Deliver an easy to manage and update platform that scales up with the business
– Make the site fully mobile responsive across the latest devices and browsers
Marquise have an incredibly strong brand presence in the babywear market, being stocked in major chains like David Jones, Baby Bunting and Myer, as well as many high-end independents throughout Australia. The team behind the brand wanted to compliment their physical retail presence with a way for their loyal customers to buy in bulk through multipacks and giftbox options, making new born, birthdays and corporate gifting easy.
– Working with design agency Ortolan to develop supplied artwork responsively across mobile, tablet and desktop
– Partnering with SEO ageny Bespoke to build the information architecture for product line scale and expansion
– Integrating their MailChimp email marketing platform with their ecommerce site to increase database numbers
– Making it easy for customers to share Marquise imagery & products on social media – particularly Pinterest, of which their brand has an emerging following
The Marquise team now have a beautiful, luxe platform that attracts, engages and converts new and potential retail customers. Customers can shop the range, enter competitions and read relevant mum-inspired articles, meaning the platform is an inspiration hub, not just a site for transactions. Their upgraded web presence also speaks well to potential new stockists, showcasing a lookbook, new product ranges and a stockist locator allowing a quick and easy indication if Marquise is a brand that fits within their brand selection criteria. Looking forward to seeing what new, funproduct ranges the team comes up with next.
Visit the Site > marquise
Project completed whilst at my previous agency OSG.