Design, swim, travel, tunes. And damn good threads.
Yeah, the boys at Barney Cools like to surf, throw a good party and have fun with their buddies but at the heart of it all is making good quality clothing.
Founded by Nat Taubman and some of the design team from ZANEROBE, they wanted to explore something more playful and make things that they’d wear in and out of the surf.
Online Store development and optimisation project
– Development of consumer and wholesale online stores
– Integration with Inventory Management software
– Key performance metrics analysis and advisory
BC’s new sites were paired with a well timed launch and a crack sales team which quickly helped the brand gain traction and brand loyalty in the Australian market. The brand has grown from strength to strength through playful designs, niche positioning and providing fun content through their social channels, particularly Snapchat.
Visit the Site > Barney Cools